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There are three
sectors in an economy. The first is the Public Sector. The second is
the Private Sector. And the third is the Non-Profit Sector. The
Non-Profit Sector is very important to the Irish economy, employing 8.8
percent of the workforce, along with another 2.3 percent on a voluntary
basis. It accounts for 8.4 percent of G.D.P.
2into3 combines
the skills and experiences of the Private and Non-Profit Sectors in
Management Consulting and Recruitment.
This publication
will offer quarterly insights into the Non-Profit Sector,
fundraising,
management consulting, philanthropic trends, and developments at
2into3 itself. The newsletter is intended to inform, educate, and
promote thought and discussion, so please peruse the selected
articles and give us your feedback. We hope you find the items
interesting and useful, and we look forward to hearing from you.
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THE GOSPEL OF WEALTH
"Poor
and restricted are our opportunities in this
life; narrow our horizon; our best work most
imperfect; but rich men should be thankful
for one inestimable boon. They have it in
their power during their lives to busy themselves
in organising benefactions from which the
masses of their fellows will derive lasting
advantage, and thus dignify their own lives."
The
words of Andrew Carnegie were published in
the late 19th century, setting
out a civic-minded giving philosophy in 'The
Gospel of Wealth' that planted the seeds of
modern philanthropy. The industrial baron
and the name 'Carnegie' soon became synonymous
with vast financial bestowals and public projects
across the globe, but the true reasoning behind
his actions was often unknown to the general
public. It has quietly been spreading for
more than a century, however, urging the wealthy
to disseminate their money over the course
of their lives, rather than posthumously,
to properly ensure that the far-reaching aims
of civic philanthropy are achieved. Modern
philanthropists such as Bill Gates, who finance
initiatives and broad projects in place of
once-off sum donations to selected organisations,
are among those who subscribe to Carnegie's
pioneering vision.
"It
took a long, long time - but after more than
a century, it is now being taken very seriously
and, I think, having an influence on convincing
the very wealthy to give away their money
in their lifetimes,' said Prof. David Nasaw,
who published a massive new biography titled
'Andrew Carnegie' last year.
Nasaw
presents Carnegie as a sly businessman who
later turned to philanthropy to justify a
ruthless drive for success; regardless of
his initial motivations, however, it is undeniable
that Carnegie launched a nearly unrivalled
international campaign to work for the public
good. He established more than 3,000 free
libraries, schools and universities around
the world - including approximately 80 libraries
in Ireland, 62 of which are still standing
- and gave away an estimated €3billion (adjusted
to modern standards) by the time of his death.
And Carnegie carefully chose his projects,
advocating developments that would enhance
the public's education, advancement and general
well-being.
In
'Wealth,' he wrote that the rich had a social
responsibility to use their money for the
benefit of others. This duty, he argued, held
more importance or significance than leaving
all wealth to descendents, granting gifts
upon death or dispersing trifling amounts
throughout one's life. His writings also included
a practical side, urging philanthropists to
give before their fortunes could fall victim
to estate taxes.
"This
policy would work powerfully to induce the
rich man to attend to the administration of
wealth during his life, which is the end that
society should always have in view, as being
that by far most fruitful for the people.
Nor need it be feared that this policy would
sap the root of enterprise and render men
less anxious to accumulate, for to the class
whose ambition it is to leave great fortunes
and be talked about after their death, it
will attract even more attention, and, indeed,
be a somewhat nobler ambition to have enormous
sums paid over to the state from their fortunes,"
he wrote.
Carnegie
insisted that 'one of the serious obstacles
to the improvement of our race is indiscriminate
charity . . . the best means of
benefiting the community is to place within
its reach the ladders upon which the aspiring
can rise - park, and means of recreation,
by which men are helped in body and mind;
works of art, certain to give pleasure and
improve the public taste, and public institutions
of various kinds, which will improve the general
condition of the people; in this manner returning
their surplus wealth to the mass of their
fellows in the forms best calculated to do
them lasting good.'
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THE CHANGING FACE OF THE IRISH NON-PROFIT SECTOR
The
non-profit sector in Ireland continues to grow and evolve in line with
an international restructuring trend focused on increasing the
effectiveness of non-profit organisations, experts say.
Non-profits
have a long and storied history of establishment and enthusiasm in
Ireland; a report published last year by the Centre for Nonprofit
Management at Trinity College Dublin compiled a list of 25,000 groups.
But those that were established more recently were most communicative
and most inclined to structuralisation, the report found.
Half
of all responding organisations had only been established within the
last 20 years, and these non-profits also constituted the majority that
had taken advantage of Government laws.
'Although
50 percent of responding organisations had been established from 1986,
67 percent of organisations incorporated as companies had been
established in that time,' the authors wrote. 'Furthermore, although
CHY numbers do not confer legal status, they do carry tax exemptions;
58 percent of organisations with CHY numbers had been established since
1986, which could also be indicative of increasing formalisation.'
Despite
the State-savvy youth of newer organisations, however, more mature
establishments were on a whole larger, with bigger incomes, employee
and volunteer numbers. Yet the authors called into question the
effective utilisation of these resources.
'This
Report is published at a time of great change in the environment in
which non-profit organisations operate,' the authors wrote. 'These
changes are social, economic, demographic, cultural ... Irish
non-profit organisations, therefore, have reached a stage in their
history at which it may be opportune for them to ask questions about
their futures.'
Charities
and other Irish non-profits have been undeniably working toward new
operating systems, recruiting executives across all levels to help
better attain their goals. Fundraising has been a particular area of
focus for many organisations; the CNM estimated that many non-profits
historically relied upon donations for up to 11 percent of income, and
the most popular form of donating was a once-off sum, rather than
planned or committed giving. The task of fundraising often fell to
volunteers, board members, or unqualified employees.
These
are the trends that many major Irish charities have been trying to
shirk; well-known names such as the Dublin Simon Community have seen
significant change this year. And philanthropic experts have noted a
move toward improved infrastructure across the world, as charities
realise they must re-organise themselves to best serve their aims.
'What's
amazing is not that there's foundations in Singapore, in Thailand, and
those places, but when you sit down and talk to them, it's how
sophisticated they can be,' said Barry Gaberman, the keynote speaker at
the WINGS Forum non-profit conference in November.
So
Irish non-profits, like their counterpart organisations internationally,
are re-examining themselves and subsequently implementing changes to
professionalise and evolve with the times to increase productivity. The
CNM is continually conducting research to adequately document and
assess these processes, and it concedes that a vast amount of work
still needs to be done within the sector. But discussion and analysis
will only further the goals of all non-profit entities and the sector
as a whole, helping organisations to adapt uniquely and effectively to
Ireland.
'Consideration
of the roles that non-profit organisations perform and the social and
economic changes that Ireland is experiencing challenge us to think
proactively about the sector's development,' the authors wrote. 'This
is particularly relevant for a society feeling its way forward, in a
new century, to an identity that is both sustained and changed.'
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Q&A WITH PHILIP REGAN, ASSOCIATE
Philip joins 2into3 with 30 years of international human
resources and organisation development experience; his diverse
professional history includes positions with the World Bank, the Irish
Export Board and the the United Nations Development Programme in
Pakistan.
Q:
What is your position with 2into3?
A:
Basically, I'm an associate consultant; working on Recruitment and
Human Capital consulting assignments.
Q:
How does your experience uniquely qualify you to help non-profits ?
A:
Well, I worked in consulting in London in the 70s in Senior Management
Recruitment and Consultancy; I was involved in Strategy Change
Mangement and Human Resource Development in Coras Trachtala the Irish
Export Board, which I worked in for 14 years and became very interested
in the whole sort of organisational change field.
I
joined the United Nations Development Progamme to help change their
International Recruitment approach and then ran their programme in
Pakistan with a heavy emphasis on Public Sector reform. In the World
Bank, I was hired at the time that the new head of the World Bank was
hired, and I worked there as a change guy in part of the human
resources team. That was a major change programme using a very
systematic approach to all aspects of Human Resources. At the moment,
I'm working for EnterpriseIreland on leadership programmes, which are
change programmes in the software sector and another one in the
construction sector. Virtually all of my experience has been as part of
change processes in organisations. I've also been chairperson and still
volunteer for a non-profit which has grown from almost nothing to 16
staff members in 5 years. So I'm quite familiar with the dynamics of a
non-profit.
Q:
Why are you interested in working with the non-profit sector?
A:
The mission and the causes of non-profit organisations are very
compelling - and particularly in newly affluent Ireland, with a
huge amount of material success.I think the non-profits have a key role
to play in the sort of readdressing some of the imbalance in Irish
society. In order to do that, they need to be as efficient as the
private sector is, and I think not all non-profits have been run,
historically, in the same way that a private organisation has been run.
Q:
Are you particularly excited to be working in the non-profit sector in
your home country?
A:
I've always wanted to come back to Ireland. I was very happy to do so.
The scale of things here means that you get to meet a lot of people.
Ireland, as I say, is at a very interesting stage. There's a lot more
money coming in through philanthropy and through government. One can
get to know more people in it and actually be more of use than one
could in somewhere like the US.
Q:
How have your first few months with 2into3 been?
A:
I've found it extremely stimulating. I think they're very high energy
people trying to move in a very innovative and optimistic kind of way
into this sector. I think they have a lot to offer. It's always fun to
be part of a dynamic team, and they're growing very fast.
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FIRST IRISH SCHOOLS FUNDRAISING CONFERENCE EXPLORES NEW
EDUCATIONAL DEVELOPMENT APPROACHES
School
leaders from across Ireland gathered in June for a groundbreaking forum
and conference to discuss school fundraising, new approaches and the
state of educational philanthropy in Ireland.
The
School Fundraising in Ireland conference was held on June 19 in Dublin,
bringing together approximately 40 principals, development executives
and board members. They heard presentations from schools that have implemented
successful campaigns, such a Clongowes Wood College, and discussed
fundraising strategies and attitudes with experts and each other.
'It
was the first time schools had an open forum discussion where they
could voice their opinions,' said Harvey Duthie, consultant with
2into3, which hosted the conference. 'All attendees left enthusiastic.
One of the headmasters said that, for the first time in 20 years or so,
he was leaving enthusiastic about fundraising.'
The
event's programme centred on the concept that schools should pursue
organised, unapologetic and multi-faceted campaigns - conducting
research on needs, identifying and targeting potential donors,
establishing a tradition of giving and always maintaining highly
communicative and personal policies - rather than making haphazard,
need-based appeals to stakeholders.
Among
the day's presenters was Jenni Barrett, who spearheaded the pioneering
annual fund and capital campaign efforts at Clongowes. She stressed the
need for supported and supportive leadership, separation of school and
campaign operations, and hard work to maintain philanthropic momentum
after initial donation windfalls.
Richard
Morton, a member of the board of management at Rockboro Primary School
in Cork, described similar strategies. After realising that desired
school developments could not be achieved through fees alone, Rockboro
pursued a well laid out funding plan that targeted parents, alumni,
businesses and other stakeholders, visibly completing school access and
car parking, as well as an improved pre-school, within a two-year
period - and consequently establishing a record of delivering on
promises. Rockboro is now pursuing an Annual Fund; half of all parents
have already contributed, and the response rate continues to climb.
'After
hearing what other people had done in other schools, [attendees]
thought, "OK, it's hard work, but it's very rewarding,"' Mr
Duthie said. 'A lot of them came along curious wondering if they could
do it; I think many of them left enthusiastic enough to bite the bullet
and look forward.'
2into3
Director Dennis O'Connor encouraged discussion among participants,
speaking to them about scoping, risk management, making the decision
and getting organised. He urged them to assess their capacities using
professional expertise and develop a long-term plan early to be
implemented in phases. The subsequent discussion was productive and
thought-provoking, contributing to 'a very, very positive occasion,' Mr
Duthie said.
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Making
"Headway" from Corporate to Non-Profit
The decision to forfeit a corporate career for a non-profit
position is a bold move, often fraught with initial uncertainty and
questions from both jobholders and those who know them. It is a common
perception among the business world that non-profit work is somehow
'soft' or less demanding, but those who make the leap find just the
opposite. Grainne Denning, head of development at Headway, joined the
non-profit sector after years of work in the computer industry - and
she has never looked back.
'People
within the sector are very passionate about the organisation they're
working for,' Ms Denning said. 'They feel more of a personal connection
to it, and generally there wouldn't be the same level of competition
within the office.'
That
dedication bolsters a strong and determined work ethic, she said. Currently
overseeing two charity balls for Headway, the Irish National
Association for Acquired Brain Injury, Ms Denning noted that the people
and goals inspiring her work make day-to-day tasks seem less
'work'-like, and the aims of the organisation are always on her mind,
whether in or out of the office.
'You're
not clock-watching,' she said 'You don't mind if you have to do
something on a Saturday' because it's for a worthy cause and not the
impersonal corporate bottom-line.
She
said such attitudes and enthusiasm - not necessarily work practices -
marked the difference between corporate and non-profit. The sector and
its ever-advancing professionalism now attract highly qualified people
just as easily as businesses, and many roles are extremely similar, she
said.
'The
fundraising within the non-profit sector is very similar to a marketing
role within a company,' Ms Denning said. 'You still have to have the
same level of understanding how to get through to people, how to send
proposals.'
And
she said she felt perceptions of the non-profit sector are also
changing, not just among professionals who made the crossover but among
the wider workforce, as people note the comprehensive work being done
and the high-calibre men and women doing it.
'The
environment has changed,' she said. 'Now fundraising is seen as a
proper profession . . . it's becoming more attractive for
people to come into directly after college or school.'
For
more information about Headway and the organisation's work, please click here.
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For
any additional information, please contact Harvey Duthie at harvey@2into3.com
or 01 6401824.
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PHILANTHROPY AWARD
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The Community Foundation for Ireland will hold the
inaugural Philanthropist of the Year awards on November 15 2007.
Ireland has become a wealthy country and is undoubtedly a charitable
nation, but philanthropy is just starting to flourish here. The awards
will provide recognition for outstanding achievements by individuals
whose giving helps society. The Community Foundation hopes this
encourages others to become donors in the future. There are two award
categories - the first for philanthropy in Ireland and the second for
philanthropy by Irish people overseas. "We want to shine a light
on those special individuals who are deeply engaged in putting their
energy, commitment and resources together to make a significant long
term contribution, whether large or small, to enhancing society, both
here in Ireland and throughout the world," Ms Tina Roche, Chief
Executive at The Community Foundation for Ireland said.
Nominations can be
made by charities, community groups and the public at large. Nomination
forms are available on
or by contacting
The Community
Foundation for Ireland on 01 874 7354. The closing date for nominations
is noon on October 12.
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