Benchmarking to Inform Not-for-Profit Decision Making

(26 Jan 2018)


Using data to inform your fundraising decision-making yields better results.

Many organisations do not utilise their data sufficiently or look to peer organisations for best practice insights or benchmarking opportunities to pinpoint how they are doing in the market. There is a wealth of underutilised data that can support fundraising teams, sector leaders and board members in being more strategic.

2into3 Quarterly Fundraising Monitor provides frequent and comprehensive information on Ireland’s fundraising landscape. Each report serves as an indicator of market behaviour and includes a longitudinal analysis that further enables organisations to benchmark their performance vis-à-vis peers in the sector. The report now also includes metrics on donor retention and attrition to help organisations dive deeper into their strategic objectives.

40 not-for-profit organisations are currently participating in the 2into3 Quarterly Fundraising Monitor in what is the most cost-effective investment in fundraising strategy available. This is a 90% increase in the number of participating organisations since the Monitor was initially launched in 2015.

To find out more on the fundraising trends, mix and costs across the not-for-profit sector, or to learn more the about service please click here or contact 2into3 Analyst, Elena Stocchiero directly at or on 086 049 6774.

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