A New Playbook for Sports Governance?

Sport for Business and 2into3, in partnership with Mason Hayes and Curran are hosting a timely discussion on the challenges facing Irish sport with regard to Governance.

We have gathered a panel of smart thinkers in this space, taking reference from the Charity world and the changes that arose in that sector as well as how the public trust is being restored following a number of different challenges.

The Breakfast event, will take place at Mason, Hayes and Curran’s offices on Barrow Street, Dublin 4 on the morning of Friday, June 7th.

Together we will look at the following key issues:

  • The current landscape with regard to Sporting Bodies and how that compares to the world of Charities
  • Whether Self Governance is sufficient in the modern era of transparency
  • How increased regulation would impact on the voluntary sector within sport at all levels
  • What are the increased obligations that would apply and what other issues might come into play.

Our panel to discuss these and other issues that may arise are:

  • Deirdre Garvey, CEO of The Wheel
  • Maura Quinn, CEO of the Institute of Directors
  • Dennis O’Connor, Director of 2into3
  • Niamh Callaghan, Partner, Mason Hayes and Curran

The moderator will be Rob Hartnett, Founder of Sport for Business and Chair of the Dublin City Sport and Wellbeing Partnership

For more information on tickets click here: http://sportforbusiness.com/a-new-playbook-for-sports-governance/

Fundraising Masterclasses: An Insight into Grassroot Sport

Keeping a club going takes commitment, endurance and guile. However, has your club ever reflected and asked, “where is our income coming from?” This is the first question I ask clubs when they attend one of our Fundraising Masterclasses.

To the right is an accumulative funding model for all the attending clubs to date. Our discussions have led to lively findings:

  1. Communication is KEY!

To communicate with people you need names, numbers, emails and addresses. It sounds so simple, yet many clubs do not seem to be doing this. This problem is particularly prevalent to rural clubs, whose members may have moved for employment purposes. Should a club wish to contact one of these members, it cannot. They have been lost by their club. Fundraising, at its very core, is a people and numbers game. It’s all about routine: Meet, Greet, Details (with permission these days!), Contact, Repeat.

  1. Tangible results

Many clubs want to be the best, or at the very least, competitive. However, this is one facet of what a club does. Sport is serving the public and social good. Yes, clubs are about competing. This means publicity and greater awareness about the club. However, some of our players and member don’t care about this. They care because playing is improving their mental health, feeling part of the community and improving their overall health. When clubs are fundraising, it is normally “to help the club out” or “keep it going this year.” When people give their hard-earned money, it is imperative to show them a result. Wrap a fundraising campaign around a capital ambition or for equipment. When charities fundraise, they ask people to give by programme area. When people give, they can then choose what to give their money to. The charity in return can then showcase how the money was used. This is something sport can learn from and aim to get to.

  1. Learn from each other

This has been the most beneficial part of our sessions. It is not for us to lecture any club or organisation on what they are doing. Our travels across the country have resulted in discovering amazing ideas and practices by clubs: “500 club schemes,” “inclusive sport models,” “sport for all,” “direct marketing programmes.” These are only some of the examples we discovered. Most importantly, clubs shared these ideas with each other, all in the name of improving their own sports in their county and province.

To learn more about our Masterclasses please contact Darren McMahon on +353-1-234-3127 or Darren.McMahon@2into3.com

2into3 works with Sensational Kids

In late 2018, 2into3 began working closely with Sensational Kids, a not-for-profit that provides much-needed services for children with additional needs. The organisation was founded by Karen Leigh, headquartered in Kildare but impacting positively on the lives of thousands of children across Ireland.

In November 2018, 2into3 delivered a Masterclass to the Social Innovation Fund Accelerator Programme, of which Karen was a Member. She told us afterwards that Sensational Kids had in the past found fundraising to be challenge, which meant they were struggling to fulfil the needs of the service users.

We initially engaged with Sensational Kids through three Workshops to establish a sustainable fundraising strategy and stemming from this, we helped to identify a need to establish a national fundraising strategy with local remit whilst providing some contract consultancy and project fundraising support.

2into3 Director and Head of Consulting and Research, Dennis O’Connor. Will also be providing mentoring support to the Regional Business Manager in their Clonaklilty office. Dennis, originally from the Mardyke in Cork, has a vast knowledge of the fundraising landscape in Ireland, earned from his experience working in the sector for the past 13 years. We have also placed a Graduate Development Assistant for their centre in Claremorris, Co Mayo through our graduate programme, For Purpose.

Our work with Sensational Kids does not stop there; as our new Head of Recruitment Fergal O’Sullivan, is currently recruiting both a Capital campaign Manager and a National Fundraising and Communications Manager.

Karen Leigh explained that: “Sensational Kids are delighted to have benefitted from the specialist consultancy from 2into3 to develop our fundraising strategy which has helped us to identify the specific fundraising needs of our organisation and provide us with the supports required to deliver this strategy over the coming years.”

2into3 have had a wonderful experience working with Sensational Kids and are delighted to give our support to an organisation that makes such an incredible difference to the lives of its service users.

Irish Sailing finally has a place they can call home

Last week, in Dún Laoghaire Harbour, Irish Sailing opened their first ever training base for their Senior Sailing team. In total, thirteen sailors will be based in the Performance HQ in the hope of delivering medals at the Tokyo Olympics in 2020. The project cost €300,000 and was funded entirely by philanthropic income raised by the Irish Sailing Foundation.

2into3 began working with Irish Sailing in 2014 with the objective of accessing philanthropic investment into high performance sailing. The Sailing Association high performance programme had been operating on an annual budget of circa €1 million funded from Sport Ireland and Sponsorship. However, in order to compete with their International counterparts in the UK and elsewhere, the association would need to increase investment at least threefold.

Following an extensive consulting project a fundraising strategy was developed and approved, a new Chief Executive recruited and the Irish Sailing Foundation was established with the mission of securing philanthropic donations to support the associations Olympic Steering Group and allow Irish sailors to compete on a par with their International peers.

With the opening of the new high-performance training base, Irish Sailors finally have a place which they can call home and shows the positive impact philanthropy can have on sport. Speaking at the opening of the HQ, The CEO of Irish Sailing, Harry Hermon said

“The creation of the Performance HQ is great news – there is no doubt that we’re at the beginning of a new chapter in the story of Irish Sailing, delivering on the medal-winning potential that the facility will help shape and focus. Clearly, however, this new home for the Performance team would not have been possible without the generosity and far-sightedness of those who, through the Irish Sailing Foundation, funded the project.”

2into3 Director, Dennis O’Connor added that

“2into3 are delighted to have supported the establish of the Irish Sailing Foundation. Currently, circa 2% of the €1b philanthropic investment is going into Sport. The potential to grow this source of investment, to support sport in high performance and participation is there and other National Governing Bodies, Regional, County and Club sporting bodies can also grow their income through philanthropy.”

If you would like more information on how Sports organisations can access Philanthropy please feel free to contact 2into3 Director, Dennis O’Connor at dennis@2into3.com or give him a call on 01-234-3184.

Fergal O’Sullivan joins 2into3 as they bid farewell to Amy Power

Last week, following a very successful 5 years, 2into3 bid farewell to their Head of Consulting and Research, Amy Power, who will join the Social Innovation Fund as a Fund Manager. Amy leaves behind her a great legacy in 2into3, having established the annual Fundraising Performance Report as the sector landmark which it has become, as well as developing 2into3’s Quarterly Fundraising Monitor benchmarking service. Amy also advised a range of clients in developing their fundraising strategies. Over the last number of years, Amy has provided mentoring support for a range of graduate trainees on the For Purpose Graduate programme. Amy will continue to provide technical guidance on the 9th Fundraising Report and will join the For Purpose Advisory Panel in a personal capacity.

With Amy’s departure, 2into3 say hello to Fergal O’Sullivan, who will now head up 2into3’s Recruitment business. Fergal has spent the last seven years working in the not-for-profit sector, having previously served as CEO of the Coeliac Society of Ireland. He has held a range of management positions, including fundraising and strategic development roles with Make-A-Wish and NCBI, as well as in a pro-bono capacity with Chernobyl Children International. Fergal is currently on the board of HIV Ireland. Fergal is a past board member of Make-A-Wish Ireland and My Legacy, acting as Chairman of the latter from 2016 to 2019.

With Fergal heading up recruitment, 2into3 Director, Dennis O’Connor will revert back to his former role as Head of Consulting and Research, where he will be able to work closely with clients on fundraising and organisational strategies.

Speaking about the changes in 2into3, Dennis O’Connor said:

“It has been a pleasure to work with Amy over the last five years and I have no doubt she will go on to have a very successful career in the not-for-profit sector. On the other hand, Fergal will be a very strong addition to our team. His experience in the charity sector will prove to be a very valuable asset to 2into3’s recruitment team.”

This week, 2into3 also launched their new website which you can check out here.

Irish Sailing Performance HQ planned for Dun Laoghaire

President Of Irish Sailing Jack Roy speaking at the announcement.

2into3 would like to express its delight with Irish Sailing’s announcement for a new Performance Headquarters, funded entirely by the Irish Sailing Foundation and located on the grounds of the Commissioners of Irish Lights, Dun Laoghaire.

The aim of the Irish Sailing Performance HQ is to house the senior Irish sailing teams and improve both training and educational opportunities for them, thereby creating systematic medal potential.

The Performance HQ will be entirely mobile and will consist of three converted shipping containers which have space for briefings and athlete education, a gym, gear storage and a boat maintenance area. The athlete briefing room can then be shipped directly to international competitions such as the Olympics in Tokyo 2020 and provide a base for our athletes overseas.  Outside there will be a boat park and a pontoon for launching the boats.

The new facility will provide our senior sailing athletes with an improved, multi-dimensional performance environment. Regular events such as the Youth Nationals will continue to be hosted by clubs.

President of Irish Sailing Jack Roy, said “when philanthropic generosity is combined with a passion for Irish sporting success on the world stage we see results – in this instance a Performance HQ that will ensure a bright future for Irish Sailing.”

James O’Callaghan, Irish Sailing Performance Director added “led by Rory Fitzpatrick our Head Coach, the impact of the new Irish Sailing Performance HQ can not be underestimated. We will finally have a place we can call “home”.  The performance environment created will allow for consistent coaching, a base for equipment and our own direct access to the water which all adds up to give our athletes the best opportunities to reach their maximum potential.”

Subject to planning requirements, it is hoped that work will be completed by end of summer 2018.

2into3 has worked closely with Irish Sailing to achieve this milestone through our consulting and recruitment services since 2016.

To learn more about how 2into3 builds capacity of sports organisations please contact 2into3’s Director Dennis O’Connor at Dennis@2into3.com or call 01 234 3184.

Sports Capital 2018 Announced

After a summer of anticipation, the Department of Transport, Tourism and Sport announced the 2018 Sports Capital Programme this morning. The Sports Capital Programme aims to foster an integrated and planned approach to developing sports and physical recreation facilities throughout the country.

Applications will be accepted from Friday September 7th and will close on Friday October 19th. The last chance to register through the online platform OSCAR will be 5pm on Friday October 5th.

Speaking today, Minister Griffin explained that, “In particular, we are introducing some significant changes in our assessment methodology to ensure that we minimise the number of invalid applications. We will also give even greater priority to applications from disadvantaged areas and projects that promote the sharing of sports facilities with other clubs and the wider community.”

2into3 work with sporting bodies and clubs on such projects which best suit their specific situations. In 2017, 2into3 were responsible for assisting four clubs achieve their Sports Capital grant, which totalled €378,000 in allocated funding. We will work on a maximum of 10 applications this year.

To assist clubs with their applications, 2into3 will hit the road with Sports for Business holding Sports Capital Masterclasses in Cork, Athlone and Dublin. For more information click here.

If you are interested with working with 2into3 on a Sports Capital Project or for more information, please contact our experts on the Sports Capital Programme:

Dennis O’Connor, 2into3 Director – 01 234 3184 / Dennis@2into3.com.
Darren McMahon, 2into3 Analyst – 01 234 3127 / Darren.McMahon@2into3.com

Legacy Giving Should Become the Norm

Last week was momentous for five Irish Charities following the passing of Elizabeth O’Kelly. Mrs. O’Kelly donated €6 million each to The Irish Cancer Society, The Irish Heart Foundation, The Irish Kidney Association, The Irish Society for Autistic Children and the RNLI. For the Irish Cancer Society, which is one of Ireland’s largest, most prominent charities the gift was the largest the organisation has ever received and represents the income of two annual Dafodil Days.

Despite the generosity of the gift it puts into context the reality of how underdeveloped legacy giving is in Ireland. This is largely due to the to lack of tax incentives surrounding charitable giving. This makes Ireland is one of the few developed economies which caps the incentive. Most countries, including the U.K., set no annual limit for the value of donation by a taxpayer on which the tax paid is reclaimable.

According to 2into3’s Annual Fundraising Performance Report, for legacy donations, the U.K. offers a specific incentive where 10% or more of an estate is donated there is a 4% reduction on the tax paid on the entire estate. In Ireland no such incentive currently exists.

While this bequest is an achievement to be celebrated by very deserving organisations, this type of giving should be the norm, especially considering Ireland’s aging demographic, as the intergenerational transfer of wealth becomes an increasingly relevant issue.

According to the Community Foundation for Ireland’s Legacies for Good report, the prize is too big to ignore! Currently in Ireland, it is estimated that only 0.9% of intergenerational transfer of wealth at death goes to charity compared to 4% in the U.K. If charitable legacies in Ireland were to match the 4% in the U.K. they would be currently generating up to €220 million per annum.

Finally, if these types of gifts are to become the norm, the sector must come together and move towards relationship-based fundraising and be able to articulate their vision and focus on transformative gifts as part of their fundraising strategies!