A New Playbook for Sports Governance?

Sport for Business and 2into3, in partnership with Mason Hayes and Curran are hosting a timely discussion on the challenges facing Irish sport with regard to Governance.

We have gathered a panel of smart thinkers in this space, taking reference from the Charity world and the changes that arose in that sector as well as how the public trust is being restored following a number of different challenges.

The Breakfast event, will take place at Mason, Hayes and Curran’s offices on Barrow Street, Dublin 4 on the morning of Friday, June 7th.

Together we will look at the following key issues:

  • The current landscape with regard to Sporting Bodies and how that compares to the world of Charities
  • Whether Self Governance is sufficient in the modern era of transparency
  • How increased regulation would impact on the voluntary sector within sport at all levels
  • What are the increased obligations that would apply and what other issues might come into play.

Our panel to discuss these and other issues that may arise are:

  • Deirdre Garvey, CEO of The Wheel
  • Maura Quinn, CEO of the Institute of Directors
  • Dennis O’Connor, Director of 2into3
  • Niamh Callaghan, Partner, Mason Hayes and Curran

The moderator will be Rob Hartnett, Founder of Sport for Business and Chair of the Dublin City Sport and Wellbeing Partnership

For more information on tickets click here: http://sportforbusiness.com/a-new-playbook-for-sports-governance/

Charities turn to CSR and Charity Partnerships in Q3, 2018

Corporate Donations in Q3, 2018 doubled compared to Q3 of the previous year. This is according to the latest data from the Quarterly Fundraising Monitor, suggesting that organisations are availing of more CSR projects along with a heavier emphasis on charity partnerships.

Meanwhile Fundraised Income also grew considerably in Q3 of 2018, with sector-wide growth of 12%. The Social Services and Health subsectors saw the biggest individual rises in fundraised Income with 40% and 20% increases respectively. International organisations, however, saw the biggest decline with a 26% decrease in Fundraised Income.

Interestingly, the cost to raise a single euro is currently 31c which may suggest that organisations were investing heavily in 2018 with the expectation of seeing bigger returns in 2019.

The Quarterly Fundraising Monitor, a participation service offered by 2into3, allows not-for-profit organisations a way of benchmarking their fundraising performance against relevant subsectors.

Lisa-Nicole Dunne, Director of Integration at CMRF and a long time user of The Monitor recently said ‘The Monitor gives us a real time review of fundraising trends and offers a sense of the return on effort and investment. The data from The Monitor means we are able to use an evidence informed approach when presenting ideas and strategies to board members’

If you would like to discuss The Monitor in more detail, please contact Darren McMahon at Darren.mcmahon@2into3.com or on +353-1-234-3127.

Darren McMahon promoted to Consultant

2into3 are delighted to announce that current Analyst, Darren McMahon, has been promoted to the role of Consultant within the company.

Darren has been working with us since January 2018 and has become a core member of the Consulting & Research team. In his time with us, Darren has managed our Quarterly Fundraising Monitor service as well as working within the Recreation & Sport subsector.

Going forward, Darren will still manage The Monitor, as well as continuing his work in sport. He will continue the development of our Sports Capital and Fundraising Masterclasses, as well as developing our Fundraising Strategy Development services.

We wish Darren continued success in his new role. If you wish you contact Darren, you can reach him on +353 1 234 3127, or Darren.McMahon@2into3.com.

Fundraising Masterclasses: An Insight into Grassroot Sport

Keeping a club going takes commitment, endurance and guile. However, has your club ever reflected and asked, “where is our income coming from?” This is the first question I ask clubs when they attend one of our Fundraising Masterclasses.

To the right is an accumulative funding model for all the attending clubs to date. Our discussions have led to lively findings:

  1. Communication is KEY!

To communicate with people you need names, numbers, emails and addresses. It sounds so simple, yet many clubs do not seem to be doing this. This problem is particularly prevalent to rural clubs, whose members may have moved for employment purposes. Should a club wish to contact one of these members, it cannot. They have been lost by their club. Fundraising, at its very core, is a people and numbers game. It’s all about routine: Meet, Greet, Details (with permission these days!), Contact, Repeat.

  1. Tangible results

Many clubs want to be the best, or at the very least, competitive. However, this is one facet of what a club does. Sport is serving the public and social good. Yes, clubs are about competing. This means publicity and greater awareness about the club. However, some of our players and member don’t care about this. They care because playing is improving their mental health, feeling part of the community and improving their overall health. When clubs are fundraising, it is normally “to help the club out” or “keep it going this year.” When people give their hard-earned money, it is imperative to show them a result. Wrap a fundraising campaign around a capital ambition or for equipment. When charities fundraise, they ask people to give by programme area. When people give, they can then choose what to give their money to. The charity in return can then showcase how the money was used. This is something sport can learn from and aim to get to.

  1. Learn from each other

This has been the most beneficial part of our sessions. It is not for us to lecture any club or organisation on what they are doing. Our travels across the country have resulted in discovering amazing ideas and practices by clubs: “500 club schemes,” “inclusive sport models,” “sport for all,” “direct marketing programmes.” These are only some of the examples we discovered. Most importantly, clubs shared these ideas with each other, all in the name of improving their own sports in their county and province.

To learn more about our Masterclasses please contact Darren McMahon on +353-1-234-3127 or Darren.McMahon@2into3.com

Senior Recruitment in the Irish Not-For-Profit Sector on the Rise

Recruitment for senior roles in the Irish not-for-profit sector has seen a significant rise over the last year.

In our Quarterly Recruitment Monitor for Q1 2019, 2into3’s Recruitment Team identified 108 senior or management roles advertised in the first three months of the year, a 30% increase on the same period in 2018.

Other significant developments identified by the analysis include a significant increase in Service Delivery & Operational roles, up from 19 in Q1 2018 to 43 in Q1 2019.

Commenting on the results of the analysis, Fergal O’Sullivan, Head of Recruitment with 2into3 said: “The continued increase in the number of management roles being advertised, especially the year-on-year increase in Q1, is evidence of a sector that is not only recovering strongly, but is becoming more professional with each passing quarter. The public demand for well-managed charities with a professional approach to good governance is being addressed by this search for strong leadership.”

The Quarterly Recruitment Monitor is now entering its third year and it has found that for eight consecutive quarters, social services organisations are the most active recruiters in the sector. The Monitor is a free-to access publication and you can download a full version of the report here.

2into3 works with Sensational Kids

In late 2018, 2into3 began working closely with Sensational Kids, a not-for-profit that provides much-needed services for children with additional needs. The organisation was founded by Karen Leigh, headquartered in Kildare but impacting positively on the lives of thousands of children across Ireland.

In November 2018, 2into3 delivered a Masterclass to the Social Innovation Fund Accelerator Programme, of which Karen was a Member. She told us afterwards that Sensational Kids had in the past found fundraising to be challenge, which meant they were struggling to fulfil the needs of the service users.

We initially engaged with Sensational Kids through three Workshops to establish a sustainable fundraising strategy and stemming from this, we helped to identify a need to establish a national fundraising strategy with local remit whilst providing some contract consultancy and project fundraising support.

2into3 Director and Head of Consulting and Research, Dennis O’Connor. Will also be providing mentoring support to the Regional Business Manager in their Clonaklilty office. Dennis, originally from the Mardyke in Cork, has a vast knowledge of the fundraising landscape in Ireland, earned from his experience working in the sector for the past 13 years. We have also placed a Graduate Development Assistant for their centre in Claremorris, Co Mayo through our graduate programme, For Purpose.

Our work with Sensational Kids does not stop there; as our new Head of Recruitment Fergal O’Sullivan, is currently recruiting both a Capital campaign Manager and a National Fundraising and Communications Manager.

Karen Leigh explained that: “Sensational Kids are delighted to have benefitted from the specialist consultancy from 2into3 to develop our fundraising strategy which has helped us to identify the specific fundraising needs of our organisation and provide us with the supports required to deliver this strategy over the coming years.”

2into3 have had a wonderful experience working with Sensational Kids and are delighted to give our support to an organisation that makes such an incredible difference to the lives of its service users.

Irish Sailing finally has a place they can call home

Last week, in Dún Laoghaire Harbour, Irish Sailing opened their first ever training base for their Senior Sailing team. In total, thirteen sailors will be based in the Performance HQ in the hope of delivering medals at the Tokyo Olympics in 2020. The project cost €300,000 and was funded entirely by philanthropic income raised by the Irish Sailing Foundation.

2into3 began working with Irish Sailing in 2014 with the objective of accessing philanthropic investment into high performance sailing. The Sailing Association high performance programme had been operating on an annual budget of circa €1 million funded from Sport Ireland and Sponsorship. However, in order to compete with their International counterparts in the UK and elsewhere, the association would need to increase investment at least threefold.

Following an extensive consulting project a fundraising strategy was developed and approved, a new Chief Executive recruited and the Irish Sailing Foundation was established with the mission of securing philanthropic donations to support the associations Olympic Steering Group and allow Irish sailors to compete on a par with their International peers.

With the opening of the new high-performance training base, Irish Sailors finally have a place which they can call home and shows the positive impact philanthropy can have on sport. Speaking at the opening of the HQ, The CEO of Irish Sailing, Harry Hermon said

“The creation of the Performance HQ is great news – there is no doubt that we’re at the beginning of a new chapter in the story of Irish Sailing, delivering on the medal-winning potential that the facility will help shape and focus. Clearly, however, this new home for the Performance team would not have been possible without the generosity and far-sightedness of those who, through the Irish Sailing Foundation, funded the project.”

2into3 Director, Dennis O’Connor added that

“2into3 are delighted to have supported the establish of the Irish Sailing Foundation. Currently, circa 2% of the €1b philanthropic investment is going into Sport. The potential to grow this source of investment, to support sport in high performance and participation is there and other National Governing Bodies, Regional, County and Club sporting bodies can also grow their income through philanthropy.”

If you would like more information on how Sports organisations can access Philanthropy please feel free to contact 2into3 Director, Dennis O’Connor at dennis@2into3.com or give him a call on 01-234-3184.

Fergal O’Sullivan joins 2into3 as they bid farewell to Amy Power

Last week, following a very successful 5 years, 2into3 bid farewell to their Head of Consulting and Research, Amy Power, who will join the Social Innovation Fund as a Fund Manager. Amy leaves behind her a great legacy in 2into3, having established the annual Fundraising Performance Report as the sector landmark which it has become, as well as developing 2into3’s Quarterly Fundraising Monitor benchmarking service. Amy also advised a range of clients in developing their fundraising strategies. Over the last number of years, Amy has provided mentoring support for a range of graduate trainees on the For Purpose Graduate programme. Amy will continue to provide technical guidance on the 9th Fundraising Report and will join the For Purpose Advisory Panel in a personal capacity.

With Amy’s departure, 2into3 say hello to Fergal O’Sullivan, who will now head up 2into3’s Recruitment business. Fergal has spent the last seven years working in the not-for-profit sector, having previously served as CEO of the Coeliac Society of Ireland. He has held a range of management positions, including fundraising and strategic development roles with Make-A-Wish and NCBI, as well as in a pro-bono capacity with Chernobyl Children International. Fergal is currently on the board of HIV Ireland. Fergal is a past board member of Make-A-Wish Ireland and My Legacy, acting as Chairman of the latter from 2016 to 2019.

With Fergal heading up recruitment, 2into3 Director, Dennis O’Connor will revert back to his former role as Head of Consulting and Research, where he will be able to work closely with clients on fundraising and organisational strategies.

Speaking about the changes in 2into3, Dennis O’Connor said:

“It has been a pleasure to work with Amy over the last five years and I have no doubt she will go on to have a very successful career in the not-for-profit sector. On the other hand, Fergal will be a very strong addition to our team. His experience in the charity sector will prove to be a very valuable asset to 2into3’s recruitment team.”

This week, 2into3 also launched their new website which you can check out here.

Management Recruitment in the Not-for-Profit Sector rises 7% in 2018

Management Recruitment in the Not-for-Profit Sector rises 7% in 2018

  • 398 management level roles were advertised throughout 2018, 7% higher than the 373 roles in 2017
  • In both 2017 and 2018, Social Services, Health and International Development organisations were most active in recruitment. Religious organisations were the least.
  • Service Delivery & Operational Management roles were the most commonly advertised.
  • HR roles were the least advertised positions.

‘The Not-For-Profit Quarterly Recruitment Monitor’, published today by 2into3, has revealed that management recruitment in the not-for-profit sector is up from 2017. In 2018, there were 398 management roles advertised, compared 372 roles advertised in 2017.

The report also found that social services organisations were the most active recruiters in both 2017 and 2018, with organisations in this subsector recruiting 35% and 39% of management roles, respectively. Meanwhile, religious organisations were the least active, accounting for just 1% of the total roles recruited in 2018.

Human Recourse roles were the least advertised function in the not-for-profit sector in 2018. However, the number of advertisements did rise from 12 in 2017 to 17 in 2018. Conversely Service Delivery and Operational Management roles were the most advertised in 2018 accounting for 134 of the 398 roles.

Dennis O’Connor, Director of 2into3 commented:

“Talent acquisition is becoming increasingly challenging for the Not-for-Profit Sector. 2into3’s Quarterly Recruitment Monitor shows where demand is greatest.”

You can view the full copy of the report here.

2into3 Partners in Sport – Cricket Leinster Fundraising Masterclass

Cricket Leinster held a Fundraising Masterclass last Wednesday 22nd of February in the Talbot Hotel Stillorgan. This masterclass was facilitated by 2into3 Consultant Amy Power, a specialist on fundraising strategy development. The event was very well attended, with over 20 representatives from 13 Cricket Leinster clubs present.

The masterclass was opened by Paul O’Sullivan, CEO of Clann Credo, a not-for-profit organisation that provides community loan finance at affordable interest and repayment rates to community groups and sports clubs. Recently, Clann Credo announced a €10 million community sports fund to help community groups access sports grants and funding by providing them with community loan finance. Clann Credo do not require person guarantees for loans, while also not penalising early repayment. You can read more about Clann Credo here.

Participants were then provided with an in-depth look at the private investment landscape, looking at the role of philanthropy and sponsorship in the sport sector. The theory behind best practice was initially explained before clubs were shown what they can do for themselves. This included applying for Section 235 status. Under Section 235, approved sporting bodies can apply for tax relief on donations for approved capital projects. The masterclass also covered ways of building relationship-based fundraising. Participants worked on ways of building a fundraising strategy, setting goals and knowing your member base. Almost every club highlighted youth development, subs collection and the acquisition of new equipment as priorities going forward. Issues around these points included lack of a suitable database, possible donor fatigue and limited finances resulting in short term year-to-year ambitions. Clubs were urged to look consider the following when approaching these issues, use events as a means of networking for new volunteers and potential donors, developing an adequate fundraising mix, using a dedicated database to contact past members and to be ambitious in developing long-term targets for the club.

Feedback of the event has been very positive, and will no doubt help Cricket Leinster clubs prioritise their fundraising strategies in the coming weeks and months.

Furthermore, Leinster Cricket is partnering with 2into3 to assist Clubs secure funding under future sports capital rounds.

If your organisation you would like to learn about how 2into3’s expertise can help in the funding of sport via Fundraising Masterclasses please feel free to contact 2into3 Consultant Amy Power via Amy.power@2into3.com or on 01 234 3165.