2into3 Recruitment Monitor Q3 2019

Senior Recruitment Activity in the Irish Not-for-Profit Sector Continues to Increase

2into3 Recruitment Monitor Q3 2019


2into3 have released the latest quarterly review of senior recruitment activity in the Irish not-for-profit sector. The 2into3 Recruitment Monitor takes a snapshot every three months of what is happening at the mid to senior range of roles being advertised, allowing those working in the sector better understand the market movements.

In the Q3 – 2019 edition of the Monitor, the research shows that competition within the not-for-profit sector continues to intensify as the demand for candidates for senior roles increases year on year.

Commenting on the release of the latest data, Fergal O’Sullivan, Head of Recruitment at 2into3, said: “It is interesting, but not surprising, to see the level of activity continues to increase, not only quarter on quarter, but year on year. From our own activity and monitoring of the sector as we approach full employment, the number of roles advertised for senior not-for-profit roles continues to increase. This healthy recruitment market brings with it its own set of challenges for recruiters in the sector, as the upward trend identified shows no sign of slowing.”

Key highlights from this quarter’s Recruitment Monitor indicate:
• The number of senior roles advertised in Q3 2019 was 159, an increase of 51% on the same period last year. There was also an increase in the number of organisations recruiting for these positions, from 90 to 108 organisations.
• Drilling down by function, while the number of CEO/Executive Director roles remained static Fundraising and Business Development positions increased by 142%, Communications & Marketing by 125% and Finance by 114%. There was little or no change in the number of Administration, Strategy and Governance roles.
• At a sub-sector level, Social Services organisations were by far the most active in Q3, accounting for almost 28% of roles advertised. Health was second, with 14%. Local Development and Housing and Education & Research organisations each accounted for 11% of roles.

For further insights into this quarter’s activity please contact Fergal O’Sullivan on (01) 234 3165 or fergal.osullivan@2into3.com

2into3 launch Fundraising Performance report 2019

The Annual Irish Not-for-Profit Sector: Fundraising Performance Report Launched

At the launch of The Irish Not-for-Profit Fundraising Performance Report commissioned by 2into3, supported by Community Foundation for Ireland, Quilter Cheviot, BDO and Salesforce.org

Jackie Harrison, Head of Development, The Community Foundation
Denise Fitzgerald, Chief Executive, Children’s Health Foundation
Dennis O’Connor, Director, 2into3
Deirdre Garvey, CEO, The Wheel
Richard Dixon, Director of Public Affairs, Concern Worldwide
Deirdre Mortell, CEO, Social Innovation Fund Ireland
Niamh Carruthers, Analyst, 2into3


Key Report findings:

Growth in Philanthropy Accelerates for the Irish Not-for-Profit Sector
• Fundraised income increased 9%, rising for the 8th consecutive year
• Ireland’s per capita giving is €233 compared to €395 in the U.K., €386 in N.Z. and €1,122 in the U.S.
• Transparency in the sector continues to decline significantly
• Average cost to raise €1 in 2017 was 24c
Complied annually by 2into3, this year’s report, launched on Friday 27th September, builds a year on year performance insight into fundraising by the Not-for-Profit sector in Ireland. It used a representative sample of not-for-profit organisations to chart philanthropic income trends in Ireland.
The report estimates Ireland’s charitable giving to be at €1.1 billion in 2017, with Irish people giving an average of €233 annually and philanthropy forming 0.30% of Ireland’s GDP. The figures are revealed in “The Irish Not-for-Profit Sector: Fundraising Performance Report 2019” published by 2into3 and supported by The Community Foundation for Ireland, Quilter Cheviot, BDO and Salesforce.org. The report can be accessed here

The Annual Irish-Not-For-Profit Sector: Fundraising Performance Report Launches 27th of September

Starting on the 27th of September  2into3 will hold four events around the country to launch the annual Irish Not-for-Profit Sector: Fundraising Performance Report, supported by The Community Foundation for Ireland, Quilter Cheviot, BDO and Salesforce. This will be the 9th annual report prepared by 2into3, which provides a detailed view of a representative sample of not-for-profit organisations and insights into their activities and experiences, especially in relation to fundraising.

This is the only report of its kind in Ireland that is freely available to the public. Over the last 9 years the report has proved to be a source of support for organisations when planning to increase their philanthropic income serving as an evidence tool for better fundraising.

The details for the events are as follows:

Dublin Launch Event, Friday 27th of September: Grand Lodge of Ireland, Freemason’s Hall, 17 Molesworth Street, Dublin:

  • Master of Ceremonies:Deirdre Garvey, CEO, The Wheel
    • Report Presentation: Niamh Carruthers, Analyst 2into3
    • Panelists Include:
  • Richard Dixon, Director of Public Affairs, Concern Worldwide
  • Denise Fitzgerald, Chief Executive, Children’s Health Foundation
  • Jackie Harrison, Head of Development, The Community Foundation
  • Deirdre Mortell, CEO, Social Innovation Fund Ireland

Galway Roundtable Event, Monday 30th of September: Connacht Rugby Club, The Sportsground, College Rd, Galway:

  • Chair:Karl Boyle, Director of Development, Connacht Rugby

Limerick, Monday 30th of September: BDO Limerick, 103-104 O’Connell Street, Limerick.

Cork, Tuesday 1st of October:  Irish Guide Dogs for the Blind, Carrigrohane, Model Farm Road, Cork:

  • Chair:Neil Munday, Financial Controller at Irish Guide Dogs for the Blind

With this report 2into3 aim to stimulate debate, discussion, and reflection, and to motivate civic and private stakeholders to support the efforts of the sector in continuing to enhance fundraising performance.

To register your interest in any of these events please contact Judith Power at  judith.power@2into3.com


Senior Recruitment in the Not-for-Profit Sector Continues to Rise

Recruitment in the not-for-profit sector is much more active according to the latest edition of the 2into3 Quarterly Recruitment Monitor. There were 55% more management-level roles opportunities in Q2 2019 (173) than there were in Q2 2018 (112).

To complement the Quarterly Recruitment Monitor, 2into3 also released a snapshot survey to learn more about the experiences of hiring managers in the current market. Results showed that not-for-profit organisations are finding it challenging to recruit management-level talent with one respondent stating that their organisation ‘could not compete in terms of renumeration’.

Results from the survey also showed that the main purpose for not-for-profit recruitment so far in 2019 has been to replace staff members that have left. This was particularly pertinent finding given that 5% of the roles advertised so far in 2019 were also advertised in 2018.

Reflecting on the findings from the latest edition of the Quarterly Recruitment Monitor and the recruitment survey 2into3’s Head of Recruitment, Fergal O’Sullivan, notes: “In a market where candidates find it easier to shop around there is a question to be asked about what action organisations can take to ensure that they remain an employer of choice to not only attract, but to also retain talent?”

The Quarterly Recruitment Monitor is a free-to access publication that serves as a benchmarking resource that provides CEOs, hiring managers and board members in the not-for-profit sector with detailed insights on key trends within the current recruitment market. You can download a full version of the report here.

National Sports Policy Looks at Unlocking the Potential of Philanthropic Funding

This morning (July 19th), the Department of Transport, Tourism and Sport released 33 identified actions of the National Sports Policy to implement between 2020 – 2022. In particular, Action Points 30 & 31 focus on reforming sporting bodies’ tax structure.

2into3 welcomes details within the draft action plan that outline a review and possible amendment of the charitable tax code to include sport as a charitable object. This could encourage incentives to donors to give to sport, culminating in a more sustainable funding model for sporting bodies. At the same time, the charitable code in Ireland needs reform. This week, the Community Foundation and Philanthropy Ireland highlighted that the current tax situation is not working effectively to encourage large scale giving in Ireland and is not as attractive when compared other international markets.

Sport’s potential to unlock funding supports through philanthropy remains largely untapped. However, there are exceptions to this statement. Recently, Irish Sailing opened a new High Performance HQ in Dun Laoghaire, which was entirely funded through philanthropic support. This highlights the potential to use philanthropy to provide new opportunities and support for sport.

While tax change and capacity building are needed to fully unlock the potential of philanthropy and sport, 2into3 believes that the considerations of the Sports Leadership Group are a welcome and potentially seismic first step.

Total Fundraised Income Rose by 3% in 2018

Total fundraised income for 2018 rose by 3% from 2017, according to the latest data from the Quarterly Fundraising Monitor.

This can be attributed, in part, to a major rise in Corporate Donations, which surged by a staggering 40%, as more organisations put a heavier emphasis on CSR and Charity Partnerships. Once again, the Social Services subsector saw the greatest individual rise in fundraised income with a 19% increase in 2018. Meanwhile, International organisations saw the largest decline with a 12% decrease in 2018.

The cost to raise a single euro was 29c, up from 25c in 2017, with organisations investing heavily in 2018 with the hope of seeing a return on investment in 2019.

Now heading into its fifth year, our participation service has been collecting data for the last four years, allowing not-for-profit organisations a way of benchmarking their fundraising performance against relevant subsectors. Most recently, we began running learning lunches with participants to discuss the current trends in the sector.

In the absence of true dedicated research, the monitor gives organisations a real time review of fundraising trends as well as providing evidence to the sector regarding the effectiveness of fundraising.

To find out more about the monitor click here. If you would like to discuss The Monitor in more detail, please contact Darren McMahon at Darren.mcmahon@2into3.com or on +353-1-234-3127.

Recruiting in full employment – How does the not-for-profit sector keep up?

In May 2019, the Central Statistics Office reported that the level of unemployment in Ireland had fallen to just 4.4%, quite a contrast from the 12.1% reported in May 2009.

The recent economic recovery has seen phenomenal growth in the number of job opportunities available, with the term “full employment” appearing more and more in news headlines.

Indeed, there are positive effects of full employment, such as improved income levels and GDP, reduced social protection payments and increased tax revenues that can be used either to reduce taxes or increase spending.

From an employer’s perspective, the current economic state can bring several challenges when seeking to both attract and retain the best people and the not-for-profit sector is certainly no exception. In fact, it may be feeling the impact even more than the commercial area.

Data on not-for-profit recruitment activity is somewhat thin on the ground, but the 2into3 Quarterly Recruitment Monitor can give us something of an insight into the last three years at least. During that time, the number of management roles advertised within the sector during the first half of the year has risen from 107 in 2017, to 201 in 2018 and a substantial 281 so far in 2019.

The cause of this trend is rooted in more than one area, with some possibly contradictory and maybe not mutually exclusive. Are there more organisations seeking to expand their activity and need to hire for new positions, or are senior managers moving to new roles with other organisations and need to be replaced? Are organisations who previously had no requirement to publicly advertise, or use the services of external recruiters now, having to make that shift in approach?

Whatever the root cause, the figures and the feedback we receive clearly points to a challenge for the sector. With a “sellers’ market” very much in operation at the moment, not-for-profit hiring managers need to know how to compete and to know who the competition is.

Commercial companies are often able to offer far more attractive overall packages to prospective employees, with higher salaries, greater opportunities for advancement and in many cases a range of other benefits.

The risk for not-for-profits is to try to compete head-on with such an offering. More often than not, this will be a losing approach, given the comparative resources available. Instead, organisations need to think outside this narrow framework.

Sure, there is a need to offer the most competitive salary and benefits package that the organisation can afford; after all, if you want to attract the best, you need to offer the best you can. But if this runs the risk of starting an “arms race” of competing salaries against companies who have deeper pockets than yours, other approaches are needed as well.

It is our experience that a large number of people working in the not-for-profit sector do so for reasons other than the salary they earn. They know the work, while often stressful and time-consuming, offers a purposeful career. They are often working within a culture that recognises and rewards their hard work and commitment, while offering a realistic work-life balance.

As long as this employment market exists, the challenge can also be viewed as an opportunity for the not-for-profit sector to promote its “employer brand” as something more than the basic elements of a job and salary.

Sports Capital 2018: Mapping Per Capita Trends by County

All of Ireland now looks to topple Dublin’s dominance in football. Like football, securing sports funding is another competition – it’s every county for itself. Over a weekend period last May, word began to spread about a Sports Capital Equipment-Only announcement, which came as no surprise on a week heading into European and local elections.

Many rural clubs and community groups were the first to hear of their success. Ireland is often a country of urban-rural divide; rural areas often feel like they are overlooked with perceived preference often given to Dublin. However, when it comes to the Sports Capital programme, this is not the case.

Allocation of 2018 funding has been divided, for the first time, into two tranches. Applications for only equipment-only were assessed and allocated first, with an announcement made last May. Those applications for capital (infrastructure), or a combination of capital with equipment, will be allocated in September according to recent public statements. In the recent May announcement, only the top 75% (by score received under the (DTTAS) Department of Transport, Tourism and Sport guidelines) of applications received funding, whereas in 2017 round every valid application received some funding. In addition, the trend of allocating more funding, on a per capita basis, to areas outside Dublin was more pronounced as illustrated in the table below.

“Sports Capital Equipment-Only Allocations,” Department of Transport, Tourism and Sport; “Census 2016,” Central Statistics Office, 2into3 Analysis.

In recent years, the Sports Capital Programme made headlines over political intervention and prioritisation of more favoured sports in ministerial backyards, particularly in Dublin. However, an examination of the previous local rounds of the Sports Capital programme shows that Dublin consistently lags behind the rest of the country, despite a plethora of cabinet ministers (and a Taoiseach) in the greater Dublin area. With the 2018 equipment round the gap, on a per capita basis, between Dublin and the rest of Ireland has widened significantly.

“Sports Capital Local Allocations 2018-2014,” Department of Transport, Tourism and Sport; “Census 2016, Census 2011,” Central Statistics Office, 2into3 Analysis.

Dublin clubs, in total, sought over €19.6 million from the local fund of the 2018 Sports Capital Programme. Outstanding 2018 applications are expected to be announced in September, with a new round expected to open in November. It will be interesting to see if some rebalancing of the allocations will occur and if Dublin can bag a few goals of their own.

Darren McMahon is a Consultant at 2into3, specialising in Sports Capital Consulting and Masterclasses. For more information, please contact Darren at Darren.McMahon@2into3 or +353-1-234-3127.

A New Playbook for Sports Governance

Last Friday, in partnership with Sport for Business, 2into3 held a panel discussion in the offices of Mason, Hayes & Curran to discuss ‘Governance in Sport’. The event was held in light of the recent scandals engulfing the Irish sporting world.

2into3 Director, Dennis O’Connor was delighted to take part in the panel discussion, chaired by Sport for Business CEO, Rob Hartnett. On the panel he was also joined by Maura Quinn, CEO of the Institute of Directors, Deirdre Garvey, CEO of The Wheel and Niamh Callaghan, a Partner at Mason, Hayes & Curran.

In what was a very well-attended event, we were also joined by six CEOs from Ireland’s foremost NGBs, along with members from the private sector who brought experience and deep knowledge of the importance of good governance.

The discussion proved to be very insightful. Although loosely based around the context of the last few months, the panel also discussed how the sporting world can learn from similar problems faced by the charity sector in 2013. The panellists then looked to the future, discussing the steps sporting organisations must take to ensure that these issues do not arise again.

Looking forward, the panellists suggested that good governance will ultimately come down to a willingness on the part of those in charge to accept and stand up for the three pillars of good governance; accountability, transparency and probity.

If you would like more information on the panel discussion, you can find the full report on the Sport for Business website by clicking here.

We would like to thank all those who attended on Friday and contributed to a very interesting discussion. We would also like to express our appreciation to both Mason Hayes & Curran and Sport for Business for their collaboration with 2into3 for this event.

Entries for the Good Governance Awards are now open!

We are delighted to announce that 2into3 are one of the partner organisations for this year’s Carmichael Good Governance Awards. The awards, now in their fourth year aim to acknowledge, encourage and promote good governance practice by not-for-profit organisations in Ireland.

The GGAs are open to organisations of all shapes and sizes. In total, there are five entry categories ranging from small (annual turnover of less than €250,000) to the very large (turnover of over €15million). Last year’s winners included organisations such as Care Alliance Link, CMRF Crumlin, Trócaire and Central Remedial Clinic.

As part of our partnership 2into3 Director, Dennis O’Connor, will join an esteemed panel of twenty-five judges who will adjudicate shortlisted entries and select the winners. The GGA Judging panel will also provide valuable feedback on all submissions to assist organisations in enhancing their governance.

Speaking about the awards, Dennis said: “The Good Governance Awards are a brilliant initiative designed to promote transparency in the sector. 2into3 are delighted to support the awards given that recent findings in our Annual Fundraising Performance Report suggest that a large number of organisations are not adhering to SORP requirements.”

The winners of this year’s GGAs will receive their awards at a special event with invited guests and will feature a high profile keynote speaker. The event is due to take place in the National Concert Hall of the 14th of November.

Entries for submission are now open and you can find out more information on how to apply here.