Fundraised Income up 30% Year-on-Year for Q3 2017

In Quarter 3, 2017 fundraised income increased by 30% over Quarter 3, 2016 on a year-on-year basis driven by Major Gifts and Emergency Direct Marketing Appeals. These findings emerged from the latest 2into3 Quarterly Fundraising Monitor.

While this data looks at the overall trend for the sector, each subsector and fundraising method has had a different experience, especially when accounting for seasonal trends.

  • Social Services experienced an increase of 26%
  • Health experienced a 13% decrease year-on-year
  • International experienced a fundraising income increased by 17%
  • Arts, Culture, Media fundraising fell by 15%

Data is an underutilised resource in not-for-profit organisations, but fundraisers can use data to improve their decision making and performance. Relying on previous experience or gut instinct alone will not help you drive results and the wealth of data that your organisation has, can help you.

The 2into3 Quarterly Fundraising Monitor provides invaluable information and insights that will help you make more evidence informed decisions. Metrics on donor retention and attrition look at an in-depth analysis of Regular/Committed Giving and Direct Marketing appeals. The metrics will benchmark all techniques biannually, distinguishing between cold and warm, and will then look at the annual conversion rate and life-time value.

If you feel that your organisation’s fundraising performance is not in line with these sectoral averages, we would love to talk.

Contact 2into3 Research team member, Darren McMahon directly at Darren.mcmahon@2into3.com or on 01 234 3127 to find out more about how leveraging insights from the 2into3 Quarterly Fundraising Monitor can inform an evidence-based approach and help your organisation’s decision making.

8% Increase in Management Roles in Q1 2018 Compared to Q1 2017

2into3’s Quarterly Recruitment Monitor has shown that there has been an 8% increase in management roles advertised in the not-for-profit sector in Q1 2018 compared to Q1 2017. Fundraising and commercial roles were the most popular in Q1 with finance roles doubling on Q4 2017, while HR roles advertised have also increased. The full report can be found here.

The 2into3 Quarterly Recruitment Monitor tracks trends and provides insight on management level recruitment in the not-for-profit sector on a quarterly basis.

Recent recruitment assignments completed by 2into3 include;

  • The Camoige Association – Commercial Manager (Maternity Cover)
  • Co-operative Housing Ireland – Policy and Communications Manager
  • Cork Simon Community – Regional Manager – Corporate Partnerships
  • St. Patrick’s Festival – Development Manager
  • COPE Galway – Manager – Domestic Violence Unit

Current recruitment assignments include;

  • ChildFund Ireland – CEO
  • Merchants Quay Ireland – CEO
  • Social Services Organisation – HR Manager
  • Co-operative Housing – Head of Development
  • GOAL – Head of Global Fundraising and Marketing

2into3 can support not-for-profit organisations talent acquisition and retention in a range of ways, including:

  • Recruitment Services
  • Talent Management
  • The 2into3 Not-for-Profit Graduate Programme

For further information on 2into3’s recruitment services and talent strategy development process please feel free to contact 2into3 Director Dennis O’Connor at Dennis@2into3.com/ 01 2343184 or 2into3 Recruitment Coordinator Adrian McCarthy at Adrian.mccarthy@2into3.com/ 01 2343135.

The cost to raise €1 in 2017 falls to 25c as income from relationship fundraising methods increase

In 2017 it cost organisations 25cent to raise €1. This finding emerged from the latest 2into3 Quarterly Fundraising Monitor.

While this data looks at the overall trend for the sector, each subsector and fundraising method has had a different experience. In 2017:

Social Services: Increase of 19%
Health: Increase of 1%
International: Increase of 13%
Arts, Culture, Media: Increase of 7%

2017 shows an increased focus on relationship fundraising methods, compared to 2016. For example, in Q4 2017 alone, legacy income doubled compared to Q4 2016.

In 2into3’s Q4 2017 report, retention and attrition figures were benchmarked for the first time in Ireland. The findings focused on overall income and response rates for several channels of cold and warm appeals. Metrics on donor retention and attrition look at an in-depth analysis of Regular/Committed Giving and Direct Marketing appeals. The metrics benchmark all techniques biannually, distinguishing between cold and warm, and identifies the annual conversion rate and life-time value.

Data is an underutilised resource in not-for-profit organisations, but fundraisers can use data to improve their decision making and performance. Relying on previous experience or gut instinct alone will not help you drive results and the wealth of data that your organisation has can help you.

To find out more about how leveraging insights from the 2into3 Quarterly Fundraising Monitor can inform an evidence-based approach and help your organisation’s decision making, please contact Darren McMahon, 2into3 Analyst, at darren.mcmahon@2into3.com or 01 234 3127.

19% Increase in Management Roles in Q2 2018 Compared to Q2 2017

2into3’s Quarterly Recruitment Monitor has shown that there has been a 19% increase in management roles advertised in the not-for-profit sector in Q2 2018 compared to Q2 2017. Operations and Service roles were the most popular in Q2, while the number of CEO positions and Fundraising roles decreased from Q1 2018. The full report can be found here.

The 2into3 Quarterly Recruitment Monitor tracks trends and provides insight on management level recruitment in the not-for-profit sector on a quarterly basis.

Recent recruitment assignments completed by 2into3 include:

The Care Trust – Director of Lottery Operations & Marketing

  • Merchants Quay Ireland – Senior Management Accountant (Maternity Cover)
  • Irish Motor Neurone Disease Association – CEO
  • Co-operative Housing Ireland – Head of Development
  • ChildFund Ireland – CEO
  • St. Patrick’s College, Maynooth – Director of Fundraising & Alumni Relations

Current recruitment assignments include:

  • Merchants Quay Ireland – Head of Drugs, Homeless & Health Services
  • Drinkaware – CEO
  • CUH Charity – CEO
  • GOAL – Director of People & Organisational Development

2into3 can support not-for-profit organisations talent acquisition and retention in a range of ways, including:

  • Recruitment Services
  • Talent Management
  • The 2into3 Not-for-Profit Graduate Programme

For further information on 2into3’s recruitment services and talent strategy development process please feel free to contact 2into3 Director Dennis O’Connor at Dennis@2into3.com/ 01 2343184 or Michael Walsh at Michael.walsh@2into3.com/ 01 2343131.

Government Announces a More Strategic Sports Policy

2into3 welcome yesterday’s publication of the National Sports Policy by the Department of Transport, Tourism and Sport. A policy ten years in the making, the government has now outlined 57 action areas which touch on most aspects of Irish life. Most importantly, the government has committed to investing €220 million in sport, almost double the spending for 2018. Investment to High Performance will triple to €30 million with a commitment to a multi-year funding cycle from 2019. This milestone was a long time coming and follows in the footsteps of our counterparts in New Zealand and Denmark.

According to Onside, sponsorship spending rose by 12% in the first half of 2018, with sport continuing to dominate sponsorship deals. Huge strides have been taken in sponsorship deals, Aviva’s five-year extensions of the Aviva Stadium Sponsorship, Energia’s deal with Leinster Rugby and Donnybrook Stadium, and Softco’s deal with hockey to name a few. However, the potential of sport to unlock funding supports through philanthropy remains largely untapped. 2into3 welcomes details within the policy that outline a review and possible expansion of the tax code to encourage incentives to donors to give to sport. Recently, Irish Sailing applied for planning permission for a new High Performance HQ in Dun Laoghaire, which will be entirely funded through philanthropic support. This highlights the potential to use philanthropy to provide new opportunities and support for sport.

As outlined in the National Sports Policy, good governance is crucially important for the effective and efficient running of sport. It provides assurance to different stakeholders that sport is in safe hands. The decision to bring sport closer to the charity sector, through the governance code, is a welcome one. 2into3 hope that this can lead to more collaboration between stakeholders in the not-for-profit sector and sport. Stronger governance, through the Charities Regulator, will be a more secured platform when reaching out to stakeholders, donors and making a case for support.

In particular, 2into3 welcome the commitment to make the Sports Capital Programme an annual initiative. The 2017 Sports Capital Programme was a massive success, with over €58 million allocated to local projects and over €4 million for regional projects. A commitment to annual funding will ensure that local sporting infrastructures and improved and maintained, giving more opportunities for people to partake in sporting activities.

In preparation of the 2018 round of the Sports Capital Programme, 2into3 will be hitting the road with Sports for Business with four workshops taking place in Dublin, Cork and Athlone between the 13-16 of August.

For more information on 2into3 and the services it provides in sport, please contact 2into3 Analyst Darren McMahon on 01 234 3127 or email Darren.McMahon@2into3.com.

Organisations Strategically Investing More in Legacies

In Q1, 2018 it cost organisations 11cent to raise €1 from Legacies. This finding emerged from the latest 2into3 Quarterly Fundraising Monitor.

While this data looks at the overall trend for the sector, each subsector and fundraising method has had a different experience. In Q1, 2018:

Social Services: Decrease of 7%
Health: Decrease of 27%
International: Decrease of 8%
Arts, Culture, Media: Increase of 13%

Throughout previous quarters, some organisations have experienced significant increases in Legacy income. Now, more and more organisations are responding by strategically investing in Legacy giving.

Data is an underutilised resource in not-for-profit organisations, but fundraisers can use data to improve their decision making and performance. Relying on previous experience or gut instinct alone will not help you drive results and the wealth of data that your organisation has can help you. https://www.2into3.com/research/quarterly-fundraising-monitor-2into3.428.html asdf

To find out more about how leveraging insights from the 2into3 Quarterly Fundraising Monitor can inform an evidence-based approach and help your organisation’s decision making, please contact Darren McMahon, 2into3 Analyst, at darren.mcmahon@2into3.com or 01 234 3127.

Legacy Giving Should Become the Norm

Last week was momentous for five Irish Charities following the passing of Elizabeth O’Kelly. Mrs. O’Kelly donated €6 million each to The Irish Cancer Society, The Irish Heart Foundation, The Irish Kidney Association, The Irish Society for Autistic Children and the RNLI. For the Irish Cancer Society, which is one of Ireland’s largest, most prominent charities the gift was the largest the organisation has ever received and represents the income of two annual Dafodil Days.

Despite the generosity of the gift it puts into context the reality of how underdeveloped legacy giving is in Ireland. This is largely due to the to lack of tax incentives surrounding charitable giving. This makes Ireland is one of the few developed economies which caps the incentive. Most countries, including the U.K., set no annual limit for the value of donation by a taxpayer on which the tax paid is reclaimable.

According to 2into3’s Annual Fundraising Performance Report, for legacy donations, the U.K. offers a specific incentive where 10% or more of an estate is donated there is a 4% reduction on the tax paid on the entire estate. In Ireland no such incentive currently exists.

While this bequest is an achievement to be celebrated by very deserving organisations, this type of giving should be the norm, especially considering Ireland’s aging demographic, as the intergenerational transfer of wealth becomes an increasingly relevant issue.

According to the Community Foundation for Ireland’s Legacies for Good report, the prize is too big to ignore! Currently in Ireland, it is estimated that only 0.9% of intergenerational transfer of wealth at death goes to charity compared to 4% in the U.K. If charitable legacies in Ireland were to match the 4% in the U.K. they would be currently generating up to €220 million per annum.

Finally, if these types of gifts are to become the norm, the sector must come together and move towards relationship-based fundraising and be able to articulate their vision and focus on transformative gifts as part of their fundraising strategies!