Patricia Keenan - 2into3 Belfast office

Belfast office now open – Lead by Patricia Keenan

Patricia Keenan - 2into3 Belfast office

We are delighted to announce the opening of our Belfast office, headed up by Patricia Keenan, Management Consultant. Patricia has been a consultant for over a decade after a career in the public and voluntary sector across the island of Ireland and in London. She worked for local authorities, government departments and social enterprises at a senior level before embarking on a career in consulting in 2005, for a diverse range of public and private sector clients. Patricia will lead the business in Northern Ireland and the border counties.

Patricia is an experienced project manager and has led on a number million pound EU funded projects. She has extensive experience in the rural development sector and LEADER funding across Northern Ireland, having previously sat on the Board of the regional LEADER company. She also oversaw the completion of an all Island diversity training programme within the public sector, a first of its kind. With Patricia on-board we are looking forward to offering a full Island of Ireland service to our clients and working more closely with not-for-profits in Northern Ireland and Northwest region.

In March 2020 we opened our Cork office, led by Rob Foley and now 5 months on we are delighted to continue our expansion northwards. Since starting in 2006, we have expanded our service offering to include Fundraising Strategy, Strategic Planning, Organisational Reviews, Recruitment and Research. We have a wealth of knowledge from working across the diverse range of not-for-profit sub-sectors from Social Services and Health to Education and Sport.

2into3 and Philanthropy Ireland announce their collaboration on “Giving Ireland” Report

Giving Ireland Logo

2into3 and Philanthropy Ireland today announced their collaboration on the creation and publishing of Giving Ireland Report 2020, a report on giving in the Irish Not-for-Profit sector.

Previously the performance of Irish fundraising was tracked by 2into3’s Irish Not-for-Profit Sector: Fundraising Performance Report’, and now in its 10th year has evolved into Giving Ireland. The aim of the Giving Ireland report is to provide insights into giving for the Not-for-Profit sector in Ireland, thereby informing decision making within the sector and supporting development of giving. Year on year comparisons with in-depth analysis, international comparisons around giving in Ireland make the publication a round year tool for the sector as well as an annual snapshot of the sector.

The report will indicate total income raised from philanthropic and other sources, provide analysis of fundraising performance year on year and the cost of raising funds by method. Using these insights, Not-for-Profit organisations, donors and policy makers will have evidence to inform their decisions in support of more strategic approaches to development of giving in Ireland. Giving Ireland promotes transparency and reform that will allow the sector to gain from better giving infrastructure.

Dennis O’Connor, 2into3 Director said: “We are delighted to collaborate with Philanthropy Ireland to produce Giving Ireland. Giving Ireland will provide objective information that will provide a platform for organisations to come together to debate and discuss solutions that will elevate the sector as a whole”.

Éilis Murray, Chief Executive Officer Philanthropy Ireland said “Data on giving is so important for the sector. Insights on giving patterns can provide real value for the growth and development of giving in Ireland, including philanthropic giving. We welcome this initiative to develop Giving Ireland and to be a part of it”.

What is Next for International Development Subsector as we exit lockdown? Webinar invite

As Ireland & UK exits lockdown, how should International Development organisations approach fundraising in the months ahead? Over a short number of weeks, we have seen significant changes in the sector. These changes have impacted the fundraising approach of International Development organisations. When it comes to donor priorities, where do International Organisations rank in this new world? What choices will have to be made to survive and thrive in the future?

We are hosting a Webinar to discuss Fundraising in the International Development subsector and what’s next as we exit lockdown. Speakers include:

Peter Reynolds – Director of Fundraising – Concern Worldwide (UK),

Declan White, Fundraising Manager, Sightsavers,

Suzanne Keatinge, Director, Dochas.


Some of the topics covered:

  • International Development Subsector – Fundraised Income (total and per capita)
  • Ireland v UK comparison
  • Impact of Covid-19 – looking at number of elements including Donor Priorities
  • Insights from Expert panel
  • Q&A session (if you have any questions you would like me to answer during the session please email them in advance)

Details: Thursday 18th June at 3pm (Duration 1 hour)

Register for this webinar here


After registering, you will receive a confirmation email containing information about joining this webinar.

If you are unable to attend the webinar, you can still sign up as we will be distributing a copy of the webinar to all registrants.


About 2into3 Webinar Series

View previous 2into3 fundraising webinars here



Amy Carr joins expert panel on Major Gifts webinar – Fundraising by Method: Managing COVID19 Impact

We are delighted to have Amy Carr, Director of Fundraising with Focus Ireland joining our expert panel on the Major Gifts webinar, the first in our webinar series: ‘Fundraising by Method: Actions to manage COVID19 impact’.

Amy was appointed as Director of Fundraising and Marketing at Focus Ireland in January 2020 having worked with Focus Ireland since 2014. Amy’s first role was as the Trust and Major Donor Officer where she developed the Major Gift function and then as Head of Partnerships and Philanthropy where she was responsible for Corporate, Campaigns, Trust and Foundations and Major Gifts. Amy brings a wealth of experience from the NGO sector having worked in Our Lady’s Hospice, ISPCA and Barnardos. A graduate of  NUI Galway and Anglia Ruskin University, she holds a MSc in Marketing, HDip in Business Studies, a Post Grad in Digital Marketing.

Also joining Amy on the panel will be Darren McMahon, Consultant 2into3, to discuss insights from the Irish Giving Index and Rob Foley, Consultant 2into3 will cover prospect identification. Dennis Connor, Director 2into3, will present impact to Major gifts due to COVID19. Thursday 23 April at 3pm.

Series line up over the next few weeks:
Thursday 30th April Topic: Corporate Donations
Thursday 7th May Topic: Regular Giving and DM
Thursday 14th May Topic: Trust and Foundations
Thursday 21st May Topic: Legacies
Register here for the webinar

Actions to manage impact covid19

Webinar invite: Fundraising in 2020: Minimising Covid19 Impact

Following on from our report Actions to Manage Impact of Covid19 on Fundraised Income we have prepared a Webinar on the topic.

Date: Thursday 16th April 11am. Joining our panel will be Liz Hughes, CEO, Charities Institute Ireland.

Some of the topics covered:

  • How to access how your organisation’s Fundraised Income could be impacted
  • Actions to manage this impact
  • Q&A session

Details: Thursday 16th April at 11am

If you are interested in attending, please follow this link to register for webinar

If you are unable to attend webinar, you can still sign up as we will be distributing a copy of the webinar to all registrants.


Total Fundraised Income Rose by 3% in 2018

Total fundraised income for 2018 rose by 3% from 2017, according to the latest data from the Quarterly Fundraising Monitor.

This can be attributed, in part, to a major rise in Corporate Donations, which surged by a staggering 40%, as more organisations put a heavier emphasis on CSR and Charity Partnerships. Once again, the Social Services subsector saw the greatest individual rise in fundraised income with a 19% increase in 2018. Meanwhile, International organisations saw the largest decline with a 12% decrease in 2018.

The cost to raise a single euro was 29c, up from 25c in 2017, with organisations investing heavily in 2018 with the hope of seeing a return on investment in 2019.

Now heading into its fifth year, our participation service has been collecting data for the last four years, allowing not-for-profit organisations a way of benchmarking their fundraising performance against relevant subsectors. Most recently, we began running learning lunches with participants to discuss the current trends in the sector.

In the absence of true dedicated research, the monitor gives organisations a real time review of fundraising trends as well as providing evidence to the sector regarding the effectiveness of fundraising.

To find out more about the monitor click here. If you would like to discuss The Monitor in more detail, please contact Darren McMahon at or on +353-1-234-3127.

Entries for the Good Governance Awards are now open!

We are delighted to announce that 2into3 are one of the partner organisations for this year’s Carmichael Good Governance Awards. The awards, now in their fourth year aim to acknowledge, encourage and promote good governance practice by not-for-profit organisations in Ireland.

The GGAs are open to organisations of all shapes and sizes. In total, there are five entry categories ranging from small (annual turnover of less than €250,000) to the very large (turnover of over €15million). Last year’s winners included organisations such as Care Alliance Link, CMRF Crumlin, Trócaire and Central Remedial Clinic.

As part of our partnership 2into3 Director, Dennis O’Connor, will join an esteemed panel of twenty-five judges who will adjudicate shortlisted entries and select the winners. The GGA Judging panel will also provide valuable feedback on all submissions to assist organisations in enhancing their governance.

Speaking about the awards, Dennis said: “The Good Governance Awards are a brilliant initiative designed to promote transparency in the sector. 2into3 are delighted to support the awards given that recent findings in our Annual Fundraising Performance Report suggest that a large number of organisations are not adhering to SORP requirements.”

The winners of this year’s GGAs will receive their awards at a special event with invited guests and will feature a high profile keynote speaker. The event is due to take place in the National Concert Hall of the 14th of November.

Entries for submission are now open and you can find out more information on how to apply here.

Charities turn to CSR and Charity Partnerships in Q3, 2018

Corporate Donations in Q3, 2018 doubled compared to Q3 of the previous year. This is according to the latest data from the Quarterly Fundraising Monitor, suggesting that organisations are availing of more CSR projects along with a heavier emphasis on charity partnerships.

Meanwhile Fundraised Income also grew considerably in Q3 of 2018, with sector-wide growth of 12%. The Social Services and Health subsectors saw the biggest individual rises in fundraised Income with 40% and 20% increases respectively. International organisations, however, saw the biggest decline with a 26% decrease in Fundraised Income.

Interestingly, the cost to raise a single euro is currently 31c which may suggest that organisations were investing heavily in 2018 with the expectation of seeing bigger returns in 2019.

The Quarterly Fundraising Monitor, a participation service offered by 2into3, allows not-for-profit organisations a way of benchmarking their fundraising performance against relevant subsectors.

Lisa-Nicole Dunne, Director of Integration at CMRF and a long time user of The Monitor recently said ‘The Monitor gives us a real time review of fundraising trends and offers a sense of the return on effort and investment. The data from The Monitor means we are able to use an evidence informed approach when presenting ideas and strategies to board members’

If you would like to discuss The Monitor in more detail, please contact Darren McMahon at or on +353-1-234-3127.

Senior Recruitment in the Irish Not-For-Profit Sector on the Rise

Recruitment for senior roles in the Irish not-for-profit sector has seen a significant rise over the last year.

In our Quarterly Recruitment Monitor for Q1 2019, 2into3’s Recruitment Team identified 108 senior or management roles advertised in the first three months of the year, a 30% increase on the same period in 2018.

Other significant developments identified by the analysis include a significant increase in Service Delivery & Operational roles, up from 19 in Q1 2018 to 43 in Q1 2019.

Commenting on the results of the analysis, Fergal O’Sullivan, Head of Recruitment with 2into3 said: “The continued increase in the number of management roles being advertised, especially the year-on-year increase in Q1, is evidence of a sector that is not only recovering strongly, but is becoming more professional with each passing quarter. The public demand for well-managed charities with a professional approach to good governance is being addressed by this search for strong leadership.”

The Quarterly Recruitment Monitor is now entering its third year and it has found that for eight consecutive quarters, social services organisations are the most active recruiters in the sector. The Monitor is a free-to access publication and you can download a full version of the report here.