Total fundraised income for 2018 rose by 3% from 2017, according to the latest data from the Quarterly Fundraising Monitor.
This can be attributed, in part, to a major rise in Corporate Donations, which surged by a staggering 40%, as more organisations put a heavier emphasis on CSR and Charity Partnerships. Once again, the Social Services subsector saw the greatest individual rise in fundraised income with a 19% increase in 2018. Meanwhile, International organisations saw the largest decline with a 12% decrease in 2018.
The cost to raise a single euro was 29c, up from 25c in 2017, with organisations investing heavily in 2018 with the hope of seeing a return on investment in 2019.
Now heading into its fifth year, our participation service has been collecting data for the last four years, allowing not-for-profit organisations a way of benchmarking their fundraising performance against relevant subsectors. Most recently, we began running learning lunches with participants to discuss the current trends in the sector.
In the absence of true dedicated research, the monitor gives organisations a real time review of fundraising trends as well as providing evidence to the sector regarding the effectiveness of fundraising.